No matter what age you are, feeling loved and cared for is important to all of us.
But at Christmas, companionship and support from friends and family means even more than usual – which is why feeling you are forgotten about or invisible is even harsher than at other times.
Older people often feel ignored or invisible and the festive season often exacerbates this sense of loneliness and isolation at a time that is synonymous with family and togetherness.
We work hard all year round to help older people face the different challenges that growing older brings, and with your help we want to make sure that no older person feels invisible, isolated or that they just don’t count.
This Christmas we are asking you to just take a moment to remember the older people in your family or community for whom Christmas might be a more difficult time.
By giving them as little as 5 minutes of your time, you can make a huge difference in brightening an older person’s day this Christmas!