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Our Vision and Mission

Our Vision

For a society that enables all older people to participate and to live full, independent lives.

Age Action Vision & Mission
Vision of Ageing in Society in Ireland: ‘Ireland becomes the best country in which to grow older’

Our Mission

Our mission: Age Action supports and advocates for equality and human rights for all older people.

Everything we do is based on a recognition of the diversity of identity and situation among older people and a concern for equality for all older people. In addressing ageing, our work includes a concern to influence perspectives on and responses to ageing. This pursuit of equality and human rights is underpinned by our work to promote ageing in place, life‐long learning, and health and wellbeing for older people, empowering them to live as active citizens.

Our work is driven by an organisation that is professional in its operations and lives out its values of dignity, participation, diversity, social justice, and professionalism.

We will mobilise and empower older people to advocate on behalf of themselves, their families and their communities as a key element of our advocacy work. As part of this work we will also challenge attitudes towards ageing and older people.

We will continue to promote the adoption of a life course approach which recognises ageing as a lifelong process. We will particularly focus on highlighting the needs of the most disadvantaged of older people.

This work will be informed by best international practice and will raise awareness of the needs of older people in developing countries, promoting global policies to protect and support older people.

Our services and programmes will support older people and their families to live full and independent lives and we will endeavour to ensure these services and supports are models of good practice.

We will work with partners in the business and community sectors to support the development and expansion of these services.

Our Values

Age Action supports and advocates for equality and human rights for older people. Age Action is a values-led organisation. Our core values of: Dignity, Participation, Diversity, Social Justice, and Professionalism, are central to driving our work to promote equality for and fulfil the human rights of older people.

The Age Action Values Statement sets out and defines our core values. It enables us to consistently and coherently embed these values in our work priorities and processes, and in the practice and behaviour of our staff and volunteers.

Molly's story

Molly's story | Age Action | Keep the Lights On

Molly is 80. Last year her home was left in darkness because she couldn't climb on a chair to change a light-bulb.

We help people like Molly. You help us do that.

eir partners with Age Action and Age Friendly Ireland to create specialised ‘age friendly care’

(22 November 2021) eir, the principal provider of fixed-line and mobile telecommunications services in Ireland, today announced the launch of a new approach to provide specialised support for (older customers. ‘Age friendly care from eir’ has been designed in partnership with Age Action and Age Friendly Ireland, and includes the introduction of a dedicated phone line supported by a team of care agents who are specially trained in working with customers aged 65 and over.