innocent Ireland today donated €30,000 to Age Action as part of their annual Big Knit campaign. This will help fund 36,000 DIY jobs in 34 locations around the country, through Age Action’s Care & Repair programme.
Knitters across the country have knitted over 100,000 hats this year in the Biggest Big Knit ever in Ireland.
Each little hat knitted by volunteers is put on innocent smoothie bottles in shops and cafés across the country and for each one sold, 30c is donated to Age Action.
Over the past seven years, the Irish public has knitted an astonishing 490,000 little hats for the innocent Big Knit. This has raised over €150,000 to help older people stay warm and well during winter’s harsh weather.
The little hats will be appearing on shelves in October and will be supported by a substantial advertising campaign that will include some surprises for commuters around Dublin.
Proud and thankful
Matthew Gavin, Brand and Communities Specialist for innocent Ireland, says: “The Big Knit is something we are really proud of here at innocent. Our knitters come in for tea regularly to show off their latest hat designs and let us know how the campaign helps them.
“This year we had our biggest Big Knit yet, smashing our 100,000 hat target set earlier in the year. We are so thankful to everyone who took part and worked to make the campaign such a success this year.”
Age Action’s Justin Moran said: “We’re really grateful to innocent and to the hundreds of people, young and old, across Ireland who make The Big Knit so special each year. To break our record and reach 100,000 hats this year is a huge achievement.
“Every cent goes to fund our Care & Repair programme. This provides a DIY service for older people and it’s particularly important at winter when older people need the kind of minor repairs that ensure they can keep safe and warm.”
Older people looking to contact the Care & Repair service can call Age Action Ireland’s at 01 475 6989
