(Tuesday 21 Sept 2021) Age Action and innocent drinks today launched the 2021/22 Big Knit, calling on knitters and crocheters to knit their communities back together by creating little hats with family and friends, of all ages, to raise funds for Age Action by Summer 2022.
innocent drinks Ireland is asking knitters and crocheters across Ireland to knit 100,000 little woolly hats in a fundraising effort for Age Action. For every hat received by innocent, 30c is donated to Age Action, Ireland’s leading advocacy organisation for older people, advocating for equality and human rights for all of us as we age.
Caroline O'Connell, Head of Fundraising at Age Action, said: “Age Action is delighted to be a part of the Big Knit again this year and grateful to innocent and all our knitters for their support. Following 18-months of COVID-19 restrictions, the Big Knit is a great opportunity to reconnect with family and friends of all ages in your community. We want to challenge the negative stereotypes about ageing and older people which became more prevalent during the pandemic. Intergenerational connection is key to reframing how we act, feel, and think about older people and ageing, which is why we are encouraging people of all ages to make an effort to get together for the Big Knit. Put simply, as well as raising funds for Age Action, you can also help knit your community back together by getting together to knit little hats with older or younger family members or friends.”
Laura O’Connell, Brand Manager at innocent said: “We are really proud of the Big Knit at innocent and what it does to help raise funds for Age Action’s work to support older people in Ireland. We’ve been working with Age Action for over ten years now, and the generosity of each Irish knitter around the country is truly overwhelming and fills us with a great sense of pride. And, of course, it’s always nice to see lots of tiny hats on our bottles.”
James Kavanagh said: “I’ve been knitting for The Big Knit for a decade now, I’ve always loved the campaign. It’s such a great way to bring people together and raise funds for something that truly matters.”
Over the past ten years the Irish public knitted more than half a million hats and helped raise over €200,000 for Age Action’s advocacy and programme work.
From November 2022, the nation’s little hats will appear on innocent smoothie bottles (250ml) across the country. Hats can be sent to The Big Knit 2021, innocent drinks, Fruit Towers, 2 Ballsbridge Park, Dublin 4.