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Age Action's New Identity

Published 01/06/2021


This Is Who We Are.

Age Action has a new identity. Working with Language, our design goal was to better match how we look to our values and our purpose which are grounded in the pursuit of equality and human rights for all of us as we age.

Our new logo is our ‘signature’ for Age Action.

It is the sign that identifies us and sets us apart.

It is the primary mark that works with our organisation, campaigns and initiatives.

It reinforces our commitment to equality.

It’s how we sign our work!

We hope you like our new look and will join us as we work for a society that enables all older people to participate and to live full, independent lives.