Our Strategy 2024 – 2027

Action today, for YOUR tomorrow

We are on a journey to create change in Ireland by building an inclusive and age-positive society. We make our vision a reality through advocacy, DIY services in people’s homes and education. Everything we do ensures older people’s rights are respected, their voices heard, and their contributions celebrated.

 

Age Action has worked steadfastly towards the mission of equality as we age by providing vital advocacy and services for older people in Ireland since 1992. Over the next ten years, as we continue to live longer, healthier lives, it is expected that demand for Age Action will increase sharply both in the short term and throughout the next decade.

 

In 2024, we launched our Strategic Plan ‘Action today for your tomorrow’, detailing our roadmap for change, the unique opportunity this presents and our six operational goals. It details our vision, our organisational objectives, what we will do and what we will achieve by December 2026, as we strive to create change by building and inclusive and age positive society. Due to changes in leadership at both Executive and Board levels, and the capacity of the organisation this year to engage with a robust consultation process to develop the next strategy, the current strategy will be extended for one year, to run to December 2027.

 

This extension will ensure that our strategy from 2028 onwards is informed by robust evidence, meaningful stakeholder engagement and a clear understanding of the challenges and opportunities ahead, enabling Age Action to continue delivering the greatest possible impact for older people.