You are here

Age Action is Going BIG in 2021

Age Action BIG Corporate Challenge 2021

Age Action Launches the BIG Corporate Challenge with 5 Partner Organisations

Our BIG Corporate Challenge is our new corporate social responsibility (CSR) programme that encourages corporate supporters to Be InterGenerational (BIG) in their fundraising activities. Age Action isn’t just for all older people – it’s for all of us as we age. 

Intergenerational connection is an important aspect of creating a society that works for all of us throughout our lives. The Age Action BIG Corporate Challenge is an opportunity for corporates to create intergenerational connections in their own workplaces and communities.


What is BIG?

The Age Action BIG Corporate Challenge (where BIG stands for Be InterGenerational) is a six-month team-building programme that strengthens the workforce while raising funds for Age Action. The programme contributes to employee engagement, learning & development, community support, and diversity and inclusion. Corporate participants form teams that devise fundraising ideas to promote understanding and co-operation between generations amongst their colleagues, families, social circles and communities. Age Action supports participating corporates with educational support from through three webinar-style touchpoints: Ageing in Ireland, Age Action Programmes & Advocacy, and Exploring Perceptions of Age in the Workplace.

The Launch

The BIG Corporate Challenge kicks off on March 22 with a game-show style launch event, featuring our judging panel:

  • Paddy Connolly, Age Action CEO
  • Ailbhe Smyth, Age Action Board member and activist
  • Tomás Sercovich, Business in the Community CEO
  • Jane McDaid, THINKHOUSE Founder and Head of Creative Innovation.

In 2021, participating organisations include the National Shared Services Office, VMware, Fidelity Investments, Sky Ireland, and Gas Networks Ireland. Their participating teams are working on dynamic fundraisers such as publication of intergenerational cookbooks, pen-pal programmes with older people in their communities, tree-planting initiatives for the benefit of current and future generations and intergenerational family exercise challenges to promote healthy ageing.

Find Out More

Updates about how the BIG Corporate Challenge is progressing are available here.

If you’re interested in learning more about how to get involved, contact Melanie Steinhardt, Corporate Partnerships & Philanthropy Manager: The programme will run annually, and we’re happy to speak about your future participation and/or about tailored fundraising opportunities.